Featured · Aeo strategy & content
Why AI search ROI hides in citation share, not clicks
You’re watching your organic session counts dip, yet you know you’re not losing ground to competitors. You’re wondering if your recent focus on AI search optimization is just feeding a brand awareness pipeline with no visible return. This is a fair concern, and it points to a deeper measurement problem: traditional click-based dashboards are now a flawed instrument for evaluating how AI-driven search impacts your...
